Sorry folks, I was unable to post last night. I was changing webhosting accounts. I think all th bugs for ChocolateCurb.com has been worked out. Will be posting something later tonight.

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There are many animals on the endangered list, chocolate should also on the list of endangered species. After all with people swearing to not eat chocolates and there are warnings about the dangers of eating chocolates, then there won’t be enough chocolate lovers left in the world. And if there are no chocolate lovers then there is no need for chocolate. So, it is obvious that chocolate has become an endangered species. Or is it?

Well, contrary to popular perception the time for writing obituaries about chocolate hasn’t yet arrived. In fact, sales of chocolate have only increased over the years. Nobody can really explain it. With all the factors going against chocolate you would expect that the sales would have come down. But, no! The fascination for chocolate is not going to end any time soon, especially dark chocolate.

The fascination with chocolate goes back a long time. In fact there are records that show that as early as the seventeenth century people in Mexico were fascinated by this delicious substance. According to a story the women of Mexico of those days were so fascinated by chocolate that they used to have their maids bring it in during sermons even at the cost of interrupting the sermon by a Bishop. When the Bishop threatened them with excommunication they preferred changing the church rather than leave their hot chocolate. The moral of the story - Chocolate is here to stay and nothing is going to change that.


tags: chocolate, dark chocolate, history of chocolate, endangered species list

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Why is the charm and taste of chocolate so irresistible? We all have our reasons. What is it that gives chocolate its unique taste. Now, does it really matter?

We all go to the supermarket to purchase goods, but does the purchase define the customer, or does the customer define the purchase? If a person prefers a generic brand of chocolate, cookie, soda or any other grocery item, then does that person buy generic brands only? Does the taste of a particular brand of chocolate make it more attractive or is it the brand per se? These questions are not easily answered.

A study was conducted. The results of this study showed that people do not buy products consistent to their taste preference; that is, preference does not dictate product purchase. To put it more plainly, there is no relationship between the preferences of taste and product purchase. While comparing the two chocolate to each other yielded no significant taste difference, one brand did not taste better than the other brand, there was a significant distinction between brand preferences.

The study concluded that people do not buy a certain brand due to its superior taste but are based on other factor, or factors. So is the whole chocolate taste thing over hyped? Do customers really care about the taste but just go by the brand. The study results don’t seem to support this.


tags: chocolate, chocolate purchase, chocolate consumer, brand name chocolate, generic chocolate

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